It’s only really been within the last 10 months here are Hinge that we’ve actually started using social media on a regular basis. Up until this point, we were just silently working away on our projects and not creating content in the form of blog posts and case studies.
Fast forward until today and we’re now in a great place with the amount of content we’re posting. However, there’s no real structure in how this is done, it’s just whoever feels like it at that time. We’re always looking for ways to improve our brand and how we sell ourselves, which is why we decided to run a Lightning Decision Jam (LDJ) to come up with a direction for our social media that everyone was on board with. A big thanks to the AJ & Smart team for their blog post and giving us the inspiration to do this!
Here’s what happened…
We booked in an hours worth of time to get some of our team members in the room to generate ideas for our social media. This involved:
- Philip Moore: Director, Web & App Developer
- Stephanie Moore: Senior Creative & Brand Manager
- Natasha Hockey: UX/UI Designer
- Agata Jurgelevic: UX/UI Designer
Following the six steps in the AJ & Smart blog post, we started off by writing down who we thought our current audience is and who we actually wanted them to be. This helped us to identify who we were targeting moving forward. We then worked through the challenges that these audiences may face and how we could generate content to help solve this. All of these tasks involved us writing down as many ideas as possible and then voting on ideas to identify the ones of top priority.
We identified that we wanted our main focus to be on how creative and inspiration we are, along with expressing our interest in wanting to collaborate with others. You’ll be seeing over the next few months the type of content that we’re going to be sharing to achieve this.
What we learned…
Let’s take a look at our key takeaways from running this LDJ:
- Moving forward we’re going to be creating social media templates in Figma so that we have a unified style in which our brand is being portrayed, which is really important to us.
- We’ve created a rota for who is responsible for social media every week. This means that one person can focus on getting posts scheduled for the week using Buffer.
- We decided on the number of times we’re going to be posting to each social media and on what days to ensure consistency.
- We’re also going to be looking into making sure that all posts have the same tone of voice.
Running an LDJ helped us work out the types of audience we want to attract and the style of content that we want to create. Without doing this we would’ve just continued to post content with no structure.
Head over to our Instagram, Twitter & LinkedIn to stay up to date with us on social!
