Brand Guidelines for Anike Foundation who are helping develop education in Africa.

The Anike Foundation is a Massachusetts non-profit corporation who work to promote literacy throughout the African continent where more than 45 million youths are illiterate.

Giving back.

As we look to help more and more organisation in the education and with over 3 years experience working in-house within the sector we saw working with Anike Foundation as a great opportunity to give back – we saw the non-profit reach out on LinkedIn looking for some help putting together a set of brand guidelines and jumped straight into conversation with them.

Building a brand.

When it comes to building a brand it needs to be consistent across the board. Anike Foundation have hundreds of volunteers across the globe all working with the same goal of helping to develop education in Africa. Without brand guidelines all of the volunteers were more or less free to do what they wanted with the brand and use it in all manner of ways which ultimately fragments their brand and cause.

To fix this we have put together a set of digital brand guidelines that all volunteers will have access to all over the world, the brand guidelines set out font styles, rules for the use of their logo and of course establishing a tone of voice.

It was a pleasure working with Dr Segun Ige, President and Founder of the foundation who had this to say about the work we delivered.

“I’m amazed at the transformation you’ve achieved with this guide.”
Dr Segun Ige – President and Founder

The key to this project and in-fact any project we work on is that this isn’t the end of our working relationship with Anike Foundation as we’ll continue to working together in order to develop their brand and refreshing their content to keep the look and feel up to date.

Does your business need brand consistency and not sure where to start? Then look no further, we can help you like we’ve help Anike Foundation. Get in touch and we’ll discuss how we can help!

Photo Credit: Annie Spratt  on Unsplash