Over the last few months, we’ve had the pleasure in establishing a relationship with the team at Ordnance Survey on building an internal tool to help improve their process in a unified and coherent way.
The Challenge
Up until now, the Marketing Department has had to deal with incomplete briefs coming in from a variety of sources, whether that be a printed documented, PDF form or simply notes in an email. This kind of inconsistency on a large scale makes it incredibly difficult to track the back and forth with incomplete briefs and keep on top of all submissions. This information was being stored in a spreadsheet that needed to be manually updated, which was a time consuming and repetitive task.
As you can imagine there are a lot of different departments at OS that have lots of varying requirements. A simple form asking generic questions isn’t enough for the Marketing Department to get all of the information they need to be able to move forward, which is why typically there is a lot of back and forth. You’ll be able to see a list below of all the different mediums a brief submission could be for:
- Print Design
- Digital & Social Design
- Copywriting
- Outdoor Advertising
- Email Marketing
- Video
- Workshop
- Customer Experience
- UX
- Digital/UI
- OS Website Edit
- Event
- Point of Sale
The Solution
To make this process unified and coherent for everyone, we have created an online form that has conditional logic based on what the user selects. This means that the Marketing Team can gain all of the information they require in one go.
